Fact: You can always count on Dwight Shrute to clear up the world's common misconceptions.
Laughing about everything...
Heinz 1 of 3 Award winning print ad series from Mccann-erickson London. This simple idea is beautifully executed. The contrast between the red (representing the ketchup) and the bold white text is striking. The concept is creative and imaginative. While it seems simple to look at, I am sure there was a considerable collaborative process that took place to compose this successful design. There is a nice use of negative space and the scale of the image is appropriate to the composition.
no big deal